Managed Marketing Services for B2B Tech & MSP Growth

Ready to outsource your marketing and maximize your ROI? Can our managed marketing services help your B2B tech or MSP business grow?  Imagine having a cost-effective full marketing team dedicated to your MSP business for the price of a single marketing director. Sounds great, right? That’s exactly what TSL Marketing’s Managed Marketing as a Service is all about. 

Common Marketing Challenges Faced by MSPs & Why They Struggle 

If you’re running a B2B tech company or an MSP, you’ve probably run into this problem: you know you need to grow your marketing, but hiring a dedicated marketing director can be a tough call. Here’s why: 

• They’re often generalists: Marketing directors tend to be jacks of all trades, but most don’t have the specific expertise needed for B2B tech. That means they might not fully “get” the ins and outs of your business. 

• They can’t do it all: One person can’t handle everything from SEO to content creation, lead generation, and social media management. You’ll still need to outsource some things, which can lead to disjointed strategies. 

• They’re expensive: Hiring a full-time marketing director can set you back more than $90,000 a year—and that’s before you even think about building out the rest of your marketing team. 

That’s where Managed Marketing as a Service comes in.  

Forbes article on Managed Marketing Services aligns Managed Marketing Services with MSPs in a few ways. “Marketing is a core business function that does more than just ‘keep the lights on.’ This function shares IT’s critical role as a growth enabler.” 

We’ve got a solution that gives you the depth of a full marketing team, all for a fraction of the cost.  

How Managed Marketing as a Service Solves Your Problems 

A well-built Managed Marketing as a Service offering is designed to tackle the marketing challenges faced by B2B tech companies, MSPs, and SaaS providers. Here’s what makes it a game-changer: 

• All-in-one team for one price: With Managed Marketing as a Service, you get a team of specialists instead of relying on one person who tries to do it all. Our team includes: 

• • dedicated marketing manager 

• • web developer 

• • content strategist 

• • SEO expert 

• • UX director 

• • B2B tech copywriter 

• • social media specialist 

• Flexible and scalable strategy: Every quarter, you get to shift your focus based on what your business needs most at the time—whether that’s more content or heavier web development. And the best part? The monthly cost stays the same, so there are no surprises. 

• Experts in B2B tech: Our team isn’t just good at marketing—they’re good at marketing specifically for MSPs, SaaS, and cloud-based companies. That means we know how to make you stand out in your space. 

 What You’re Really Getting for the Price of One Marketing Director 

Here’s where things really get interesting. For less than it costs to hire a single marketing director, you get an entire team of B2B tech marketing experts. Let’s break it down: 

What’s Included in Your Monthly Investment? 

With Managed Marketing Services, your monthly fee covers everything you need for a flexible, effective marketing strategy. Here’s what you’re getting: 

• Dedicated Marketing Manager: This person is your project quarterback, making sure everything gets done on time and aligns with your business goals. 

• Web & Content Budget (Scalable): Depending on your needs, you decide how to split your hours between web development and content creation every quarter: 

• • Brand content (blog topics, landing pages, brand refreshes) 

• • Lead generation content (conversion-focused pages, vertical-specific content hubs) 

• • Web development (troubleshooting, SEO optimization, and more) 

• Social Media Management: We keep your social media channels active with a curated content calendar, so you stay top of mind with your audience. 

• Ongoing SEO Support: SEO is not a “set it and forget it” process. We continuously work on your on-page optimization, technical SEO health, and keyword strategy. 

 Flexible Hours for a Flexible Strategy 

One of the best benefits of Managed Marketing as a Service is its flexibility. Your web and content hours are fully scalable. If you’re getting ready for a big product launch, you can shift more focus to content creation and lead gen. If your website needs a major overhaul, you can pump more hours into web development. And all of this without changing your monthly budget. 

This means you can stay agile and focus on what your business needs at any given time—without worrying about unexpected costs. 

Why Choose TSL Marketing? 

When it comes to marketing for B2B tech companies, especially MSPs, you need more than just the latest marketing trends. You need a team that understands your business and can deliver real results. That’s where we come in. 

Here's why our Managed Marketing as a Service is the right fit for you: 

• We know B2B tech: With 25+ years of experience, we’ve helped MSPs, SaaS, and cloud companies grow with strategies that work. 

• You get more for your money: For the price of a marketing director, you get a whole team of specialists focused on driving your success. 

• We deliver results: Our strategies for content creation, SEO, lead generation, and web development are built to drive measurable growth and maximize your marketing budget. 

Ready to take your marketing to the next level? Get in touch with me today to learn more about how Managed Marketing as a Service can help your MSP grow without blowing your budget.