New HubSpot Tools You Should Know for 2025

As your company plans your marketing, sales, and service strategies for the new year, you should investigate the new tools that are available for optimizing your efforts. At the end of last year, HubSpot released many new features that help personalize your approach to customer outreach and better manage your marketing campaigns.  

Many of these tools are in beta, so your sales, marketing, and support teams get the opportunity to opt in early and offer valuable feedback on functionality. 

By adding new software tools, some of which are powered by AI, HubSpot has increased the functionality of their Marketing, Sales, and Service Hubs, enabling your company to gain a deeper understanding of performance metrics so you can make adjustments that optimize campaigns and grow your company. 

What’s New in Marketing Hub 

Home for Marketers 

Improvements to the management capabilities of HubSpot Marketing Hub begin with Home for Marketers which centralizes marketers’ view of all their content whether they are on a desktop or mobile device. With Home, marketers can check the status of aspects of campaigns, such as tasks, forms, and marketing emails. You can review marketing content that has recently been worked on or issues that need to be addressed. A marketing calendar gives a chronological view of all marketing events. 

Dynamic Forms 

The new Form Editor allows marketers to create and use forms that collect information about site visitors. With Form Editor, you can create multi-step forms and design them to reflect your brand identity. This tool enables you to choose the properties you want to include in the form fields and add conditional logic for a smart and dynamic user experience. 

Campaigns Impact Reporting 

Custom Report Builder empowers marketers to create campaign reports that measure the performance of one or more campaigns, so they can gauge their success and make adjustments. Reports can be created that draw on data sources and allow you to choose the campaign properties you track. 

Lead Scoring 

With lead scoring, you can build custom lead scores to prioritize contacts based on which ones are most likely to become customers. The types of lead scores that can be created include engagement scores, fit scores, and combined scores.  

Personalized Subscription 

Using the preferences of your contacts, you can create personalized web page experiences. Contact segments will see relevant content based on their personas, demographics, and stage in the buyers’ journey. 

Breeze Social Agent

Breeze Social Agent allows marketers to use AI to create social content that is optimized using deep insights drawn from social performance, audience, and trend data.  

Messaging Insights 

AI provides insights into key takeaways from email performance reports. These AI insights can be used to optimize content messaging, choose the right method of delivery, and analyze the campaign. 

New Ways to Optimize Sales Hub 

LinkedIn CRM Sync 

Now, your company can integrate LinkedIn and HubSpot so you can reach more prospects on LinkedIn. This deep two-way integration enables sales to automate LinkedIn activities while keeping HubSpot updated with information from LinkedIn profiles. 

Smarter Sequences

Sales teams can personalize their outreach using sequences that leverage AI, A/B testing, and advanced permissions. Capabilities include automating A/B testing processes for emails, including defining variables, setting up the test, and analyzing for sequences. 

Lead Management & Prospecting 

Lead Management & Prospecting software unifies your approach to feeding the pipeline, attracting leads, and bringing them to a close. With this tool, salespeople can increase their productivity by using AI to qualify leads. 

Predictive Deal Score 

This tool uses AI to calculate a deal score that forecasts the probability that a deal will successfully close. With this information, salespeople can prioritize deals with the highest likelihood of ending in a win. 

Deal Pipeline Rules 

With this tool, admins can set up customized rules for deal pipelines to manage how users create deals and move them through the pipeline. Rules include determining which stages deals can be created and preventing them from skipping stages or moving backwards. 

Enhancing Customer Experience with New Service Hub Tools 

Help Desk 

The Help Desk Workspace provides a central location where your team can manage tickets using a variety of communication channels. This tool supports service agents by helping them prioritize, organize, and respond to tickets. 

Customer Success Workspace 

The Customer Success Workspace is designed to help Customer Success Managers (CSMs) stay organized through a unified view of tasks and activities. With this tool, CSMs can monitor the progress of tasks, review reports, and view records in a pipeline. 

AI Chatbot 

Using Breeze, HubSpot’s AI, your support team can create an agent that draws on content to respond to customer questions in a conversational tone and ask relevant follow-up questions. This tool frees up support team members so they can focus on complex interactions with customers. 

Advanced Routing 

Advanced Routing allows your company to create, manage, and assign skills to a user so that customers can be routed to a support team member based on their needs. With this tool, customers are automatically routed to the right agent at the right time. 

Enhanced Knowledge Base 

HubSpot Knowledge Base software can be used to create content that customers can access to help themselves. The tool organizes the content library into categories and optimizes them for search terms so that finding the right information is easy for customers. 

Take Advantage of New HubSpot Tools for Hubs 

As a Platinum HubSpot Partner, TSL Marketing has the expertise required to help your company choose the right new HubSpot tools and functionalities to take your marketing, sales, and customer service strategies into the future. Our HubSpot services for B2B technology companies take a deeply consultative approach to customizing the configuration of the HubSpot Platform, including the Marketing, Sales, and Service Hubs. 

Find out more about how to maximize your HubSpot investment with new tools for the new year.