PODCAST: 2020 Trends in Channel Sales and Marketing

Marketing Automation, Channel Sales and Channel Marketing

To kick off 2020, TSL Marketing’s President David English sat down with Theresa Caragol, Founder and CEO of AchieveUnite, a consulting, implementation, and education company for partner and channel organizations. Together, David and Theresa discussed several trends in the partner ecosystem and channel world, including:

• The shifting roles of channel sales and channel marketing, both at the vendor level and partner level.
  
  
• How these changes impact overall channel strategy in terms of solving business problems to ensure success.
  
  
• How channel marketing automation at the vendor level and partner level can be optimized for specific campaigns and market segments.
  
  
• What both vendors and partners can do differently in 2020 to be successful.

Take a listen to learn why David emphasizes the need for channel firms to “take a broader view of how to leverage partners” to avoid “an uphill sales cycle.”