Top Takeaways from HubSpot Inbound 2024

As a HubSpot Platinum Partner, the TSL Marketing team has been attending the HubSpot Inbound Conference for over a decade, demonstrating our deep commitment to staying at the forefront of marketing innovation and industry trends. 

With each conference, we aim to absorb new B2B marketing insights, learn about the latest innovations in marketing technology, forge valuable connections, and refine our technology marketing and consulting strategies. As seasoned conference goers, we’re excited to share everything we learned at Inbound 2024 below, including the latest marketing technologies with AI. 

Pictured are members of the TSL B2B Marketing team at Inbound 2024, proud to be part of a full-service agency that offers HubSpot consulting and training.  

Making AI Easy: Introducing Breeze  

HubSpot is introducing Breeze, its AI engine developed to make work “a breeze.” Breeze provides customer-facing teams with a comprehensive suite of AI tools designed to elevate productivity, enabling teams to efficiently scale their operations and uncover valuable, actionable insights that drive informed decision-making. With Breeze Copilot, teams can receive intelligent assistance for a wide array of tasks, streamlining workflows and allowing for more focus on strategic initiatives.  

Breeze Agents automate repetitive and time-consuming processes, freeing up valuable time and resources for more critical activities. Breeze Intelligence enhances data by providing deeper analysis and interpretation, leading to richer and more meaningful insights.  

Additionally, a continuously expanding list of Breeze features ensures that your team can adapt quickly to ever-changing business needs, consistently getting work done faster and more effectively. This robust AI-powered platform is designed to transform the way your organization functions, making it a vital tool in achieving sustained growth and success. 

TSL’ers gather for a quick picture before experiencing the magic of marketing technology innovation at Inbound 2024. 

Breeze Intelligence

See the bigger picture — with better data — with Breeze Intelligence. In today's fast-paced and ever-evolving business landscape, having access to a wealth of high-quality data is more crucial than ever. 

There’s no such thing as too much good data, as it can empower businesses to make informed decisions and drive growth. HubSpot has always been committed to providing you with a multi-layered customer picture, enabling you to understand your audience deeply and meaningfully. But they’re taking it a step further by giving an even fuller, more actionable look into customers and prospects.  

With the introduction of the Breeze Intelligence dataset, which is enhanced with cutting-edge LLMs (Large Language Models) and advanced AI technologies, you now have the unprecedented ability to access over 200 million profiles across a wide range of buyers and companies. This means you can enrich your Smart CRM in a snap, seamlessly integrating this vast array of information to optimize your marketing strategies, enhance customer engagement, and ultimately boost your business success. 

TSL team members Norma Shepardson, Mike Stiriti, and Kristen Pulido prepare to do some networking among the crowd at Inbound 2024. 

Marketing Hub and Content Hub 

The best in marketing just got even better. We’re in a new era of marketing, where the landscape is rapidly evolving due to technological advancements and shifting consumer expectations. To navigate these changes, you need tools that not only keep you up to date but also give you a competitive edge.  

That's where HubSpot Marketing Hub & Content Hub come in, designed to empower you with cutting-edge capabilities. The innovative Marketing Hub and Content Hub work seamlessly together to help you generate more leads with high-quality, engaging content tailored to your audience's needs. These platforms simplify your workflow with Breeze AI features, which automate repetitive tasks, provide insightful analytics, and allow you to focus on strategic decision-making.  

Furthermore, they boost customer connections and foster growth by leveraging better data, offering you a deeper understanding of your audience and enabling you to create personalized experiences that resonate. So, while your competition struggles to keep pace, potentially reaching a breaking point, you’ll be equipped with the tools and insights needed to break through and achieve new heights of success. 

TSL was proud to take part in HubSpot’s annual Inbound event, where more than 200 updates to HubSpot products were showcased. 

200+ More Updates to HubSpot 

Explore the extensive range of over 200 updates and enhancements HubSpot unveiled at Inbound 2024, designed to propel your company forward. These updates include cutting-edge tools and features aimed at optimizing your marketing strategies, streamlining sales processes, enhancing customer relationship management, and improving overall operational efficiency. 

By integrating these innovative solutions, your business can achieve greater productivity, deeper customer engagement, and sustained growth in today's competitive market. 

Learn More Here