71% of marketers feel their digital B2B advertising fails to meet expectations.*
The TSL team will follow up with you about next steps to set up your Assessment. Then, TSL's SEM/PPC experts will perform a high-level assessment of your current ad account(s) and campaign set up on Google and/or LinkedIn.
*Source: TSL Marketing 2019 Digital Ad Waste Survey
Google Analysis | LinkedIn Analysis |
♦ Keyword set up | ♦ Audience targeting and expansion |
♦ Search terms | ♦ Use of segments |
♦ Negative keywords | ♦ Bidding efficiency and strategy |
♦ Geo targeting | ♦ Ads alignment with personas |
♦ Effectiveness of ad extensions | ♦ Ad performance |
♦ Conversion tracking set up | ♦ Conversion tracking set up |
♦ Competitive metrics | ♦ Demographic reporting |
Take a deeper dive into paid advertising best practices with our experts.