The Challenges
The Purple Guys, an MSP with aggressive growth aspirations, needed an agency who could integrate sales & marketing, build a sustainable demand generation engine, and manage acquisition-driven website migrations.
The Results
$8,461,000+
$235,000
63 New Customers
The Timeline
2021
TSL assists The Purple Guys with HubSpot setup, onboarding, integration, and training and implements Integrates.io, TSL’s custom solution for syncing ConnectWise and HubSpot.
April 2022
The Purple Guys and TSL expand their partnership, with TSL stepping in to fill the CMO role in addition to SEO, Google & LinkedIn Advertising, and ongoing lead generation.
May 2022
TPG acquires Indianapolis-based MSP Accelerate, with TSL handing a successful website migration that results in boosts to both traffic & conversions.
December 2022
The TSL & TPG partnership eclipses $1M in new Annual Recurring Revenue, thanks to 23 new customers attributed to marketing activities.
2023
TSL manages the sales & marketing integration with 4 more acquisitions, growing TPG to a powerhouse MSP covering 11 unique markets.
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April 2024
The Purple Guys is acquired by Ntiva, a flagship company in the PSP Capital Partners portfolio.
This engagement with The Purple Guys showcases TSL’s evolution as an organization and a provider of MSP growth services. We are uniquely positioned to help B2B Technology companies achieve measurable revenue growth. TSL’s inbound marketing expertise – from HubSpot services to SEO to web content – far exceeds that of our competitors in the “Lead Gen” space. TSL holds ourselves accountable for meeting goals that most digital agencies can’t promise: qualified sales opportunities and, most importantly, monthly recurring and annual win revenue.
TSL executed on all facets of marketing for The Purple Guys, including:
C-level guidance and strategy
Inbound marketing
Account-based and vertical-focused marketing (ABM)
Sales-supported strategy
Website and search engine optimization (SEO/CRO)
Digital Ads (Google and LinkedIn)
The common theme throughout TSL’s engagement with The Purple Guys has been growth. The Purple Guys has grown through acquisitions, the company’s team has grown through TSL’s resources and win revenue, and MRR has grown through optimized lead generation.
The Purple Guys has expanded over the past year, extending the company’s reach west, further into Texas, and north, into Indiana and Illinois. This expansion has solidified The Purple Guys as a leading MSP in the Midwest region.
These acquisitions present tremendous opportunity but also came with challenges. Acquiring businesses means integrating websites, people, and processes, which TSL has helped The Purple Guys navigate using the HubSpot platform.
Perhaps the most significant achievement of this partnership is the success related to organic search. The Purple Guys has seen improvement in each market. Now the company is being found by more of the right prospects, leading to over $94,682 of MRR won from search conversions.
Brian Shilling, Virtual CMO
About The Purple Guys
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About TSL
Since our founding over 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts. As a Platinum HubSpot Partner, we help B2B tech companies get the most value from their HubSpot Platform.
