Managed Service Provider Content Marketing Services
[ Content Marketing Services ]
We’ve all heard the saying "Content is King." But did you know that 89% of B2B marketers use content marketing to generate leads? Imagine what content marketing can do for your managed IT services business.
If managed service providers (MSPs) have expertise in dealing with challenges related to a specific industry or focus on key services, they should create content to reflect that specialized knowledge. For example, blogs show expertise and thought leadership in areas of business, industries, and technologies. Case studies serve as proof points and trust signals for your MSP business by telling the story of how you successfully helped companies in the past. White papers and eBooks are long-form pieces of content that take a deep dive into areas of specialization.
TSL specializes in helping managed service providers (MSPs) create content that is optimized to attract target personas.
Content Creation for a Digital World
Digital marketing has changed the way buyers interact with brands. Today, buyers are less susceptible to outbound marketing messages. TSL helps our clients achieve a competitive advantage by building content for MSPs that helps entertain and inform prospects, as well as generate leads.
Our SEO, user experience, and content creation experts work with your managed IT services company to generate offers that attract and convert prospects.
Top-of-the-Funnel Content (TOFU)
Your B2B prospects are just a search query and click away from getting the content they need to inform their purchasing decision. For this reason, TSL creates content that is shaped by SEO and persona development. By building content that provides answers to prospects’ early-stage searches and questions, you position your MSP as a thought leader.
Thought leadership at this awareness stage is important because it establishes trust and builds prospects’ confidence in your brand. By not being overly self-promotional, you let prospects know that you're out there to help them when they're ready and assure them that you're not going to pressure them with a hard sell.
Great TOFU content marketing helps bridge the initial trust gap. TOFU content can also establish your brand as a credible source of information that prospects will turn to again when they're in the consideration stage.
TSL builds remarkable TOFU content in the form of:
eBooks
White Papers
Blog Articles
Customer Testimonials
Guides and Tip Sheets
Videos
Middle-of-the-Funnel Content (MOFU)
As prospects move into the consideration stage, they look for offers that more directly highlight your managed services offerings. We help our clients build content that not only helps to inform buyers on the MOFU part of their journey but also bridges the gap between your TOFU and bottom-of-funnel content.
A great content strategy makes the various pieces work together to tell a story. The middle of this story is the glue that holds your marketing workflow together.
We can help you build this piece of the buyer's journey by creating content such as:
Case Studies
Webinars
Sell Sheets
Competitive Evaluations
Catalogs
Solution Briefs
Bottom-of-the-Funnel (BOFU)
In the decision stage of the buyer's journey, the prospect should be well-informed about your place in the industry, the services that you offer, and how you stack up against your competitors.
This is the point in the buyer's journey where prospects are ready to engage directly with your sales team. Making sure that you provide prospects at this stage with high-quality experiences is important. Your BOFU content and offers will heavily impact their final decision.
Your landing pages should be purpose-built to provide a strong value proposition and get the customer to convert by signing up for:
Demos
Consultations
Product Trials
Assessments
Sales Team Member Follow-Up
Content Strategy Session
TSL Marketing can help your MSP establish an appropriate content strategy to showcase your go-to-market message. Our experienced team of content marketing, SEO, and UX experts works with you to understand your buyer personas, how they interact with your solutions, and how to convert them into leads. We do this by creating a content plan for every stage of the buyer's journey.
Content That Aligns With Your Brand
Your content should speak to who you are as a business. That’s why TSL will work to understand your MSP's current go-to-market messages, your current customer base, and your services.
Our copywriters are not just writers. They are MBAs, technical experts, SEO architects, and—most importantly—marketers. They work hard to bring your brand's unique voice and value proposition to every piece of content they write. We also write copy with SEO in mind, using keywords and phrases that your personas will find and respond to during search.
We work to align world-class copy with cutting-edge design so your messages can be showcased in a clean, crisp, and organized fashion. Our designers build great-looking content that dresses your company for success in the digital marketing age.
