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Lead Generation Services Designed for B2B Technology Companies

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What Sets TSL Marketing Apart for B2B Lead Generation?

TSL Marketing has 25 years of experience working with hundreds of B2B technology companies to help them develop marketing strategies that generate quality leads. We take pride in partnering with B2B companies to find the right mix of marketing services to find, track, and nurture leads.

 

TSL specializes in helping generate marketing and sales-qualified leads for:

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Decades of Experience
25+ Years of Experience with Lead Generation for B2B IT Companies
Focused on B2B Tech
Our Marketing and Growth Services are Tailored specifically for B2B Tech Companies
Proven Track Record
Hundreds of happy B2B IT customers make us love what we do every day
Omni-Channel Strategy
An omni-channel marketing strategy ensures a consistent brand experience for buyers
Industry Expertise
We have a dream team of Inside Sales Professionals with niche industry experience

350+

IT Services Firms Served

25+

Years in the Business

$100M

Pipeline Generated for IT Services Firms

B2B Technology Success Stories

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We are blown away by the number of quality leads coming in! Since partnering with TSL on our website optimization and paid search efforts, we consistently receive high-quality leads every month. 

Jill Rose
Marketing Manager of DP Solutions
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tsl-success-stories-pegasus

We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department. 

Shannon Whitehead
Director of Marketing, Pegasus Technology Solutions
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tsl-success-stories-proactive

TSL’s approach to optimizing our website for growth was seamless and easy for our team from start to finish. Their ability to lead and guide us through our website transformation was incredibly simple and organized. I love the finished design and appreciate their approach to continuous improvement of the site instead of delivering a finished product that needs to be redone in a few more years. 

Kimberly Fry
Director of Marketing & Events – ProActive Solutions
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B2B Tech Lead Generation Knowledge Base

Up-to-date blog content written by our team of B2B MSP Experts, who share their knowledge around marketing industry best practices, tips and tricks, and growth insights.

A Comprehensive Guide to MSP Marketing Best Practices in 2025
Lead Generation
A Comprehensive Guide to MSP Marketing Best Practices in 2025
by David English
2024 MSP marketing guide providing best practices for MSPs and B2B tech on lead generation, SEO, content, Web, marketing automation, strategy and more.
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How to Generate Leads With Your Channel Partners
Lead Generation
How to Generate Leads With Your Channel Partners
by TSL Marketing
Channel organizations can generate leads with their partners by creating joint marketing plans that target ideal customers using the right tactics.
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27 Tips for Optimizing B2B Landing Pages for Lead Generation
Lead Generation
27 Tips for Optimizing B2B Landing Pages for Lead Generation
by TSL Marketing
Find tips for optimizing your landing pages to generate more leads by attracting and engaging visitors, as well as demonstrating value.
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2024 Lead Generation Tips for IT Services Firms
Lead Generation
2024 Lead Generation Tips for IT Services Firms
by David English
Revitalize your IT services in 2024 with AI chatbots, social media strategies, surveys, engagement tactics, & thought leadership content. Subscribe for more!
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B2B Tech Email Marketing Mistakes to Avoid
Lead Generation
B2B Tech Email Marketing Mistakes to Avoid
by Michael Stiriti
Read our B2B Tech email marketing tips to discover best practices that will lead to a reply back and which email marketing tactics to avoid.
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B2B Telemarketing Techniques for Lead Progression
B2B Marketing
B2B Telemarketing Techniques for Lead Progression
by Michael Stiriti
How to use telemarketing for lead progression and progression of sales leads.
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Read the Blog
Visit Our Blog for More Content

MSP Growth Marketing Solutions & Services

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Data Services

We provide B2B companies with services for list generation, data de-duping, and data cleansing. TSL creates lists of contacts that are tailored to reach your target audience for a better chance at lead-generation success.

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Google PPC

Using Google Pay-Per-Click (PPC), we help companies boost their lead generation efforts by getting their message out to a wide audience and driving visitors to their websites. TSL can build and manage AdWords, Google Display Ads, Google Search Ads, and remarketing campaigns.

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Telemarketing Lead Generation/Inside Sales

In combination with digital marketing, telemarketing generates, progresses, and nurtures leads using a human touch. Our experienced business development team will reach out to and qualify prospects, set up opportunities, and help your representatives facilitate calls.

 

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LinkedIn Advertising/Digital Advertising

We have experts who specialize in Google and LinkedIn advertising. TSL makes digital advertising part of an overall lead generation strategy and tracks results so clients can see great outcomes from their digital advertising efforts and adjust them to increase success.

The TSL Marketing Process

1
Setting Targets & Goals

We define target audiences and set achievable goals for lead generation. TSL will work with your company to develop key personas based on your ideal customer and set Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals.

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2
Nurturing Leads

We prevent potential leads from being lost by nurturing them into highly qualified opportunities. At TSL we believe in building relationships with prospects to gain their trust so they will buy from your company when they are ready.

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3
Reporting on Progress

Our project managers stay in touch with your team to report on the success of campaigns and refine the lead generation process. We help you define key performance indicators (KPIs), set SMART goals, and track metrics so you can adjust your tactics to achieve ongoing success.

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B2B IT Lead Generation FAQs

Do you have questions about Lead Generation for your B2B Tech Company? Here are some of the most common ones. If you don't see your answer here, reach out to one of our friendly Growth Experts! 

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What is lead generation?

Lead generation is a way of reaching out to decision makers at companies in your target audience and getting them to become customers.

What marketing services does my company need for lead generation?

Lead generation services can vary from company to company. However, your managed IT services company should use a mix of lead generation services that combine outbound and inbound tactics, such as website development, content creation, search engine optimization, and digital advertising, to reach and target customers through a variety of preferred channels.

What is lead nurturing?

Prospects usually don’t become customers during their first interaction with your company. Lead nurturing follows up with potential customers in your pipeline with the goal of converting them when they are ready to buy. Lead nurturing can turn unqualified leads into sales and marketing-qualified leads by supplying them with additional messaging and opportunities to engage.

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Talk with one of our Lead Generation Growth Experts about lead generation recommendations and best practices for your B2B IT Company.

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