How TSL Helped Pegasus Technology Solutions Acquire New MRR Customers

 

“We chose – and continue to choose – TSL because of their true partnership. Being a relationship-oriented company ourselves, it was important to find an agency that we could trust with our business. Their team is knowledgeable, and we are seeing tangible results from their efforts in our digital marketing strategy. I see the TSL team as a vital extension of our marketing department.” 

– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions

[ The Challenge ]

Pegasus Technology Solutions is is a relationship-driven managed service provider (MSP) that delivers enterprise-level technologies to a variety of different clients. The Company’s number one priority for 2022 was rebranding itself as one of the top managed service providers (MSPs) in the Dallas Fort Worth area.

To raise its profile and brand awareness, Pegasus needed to drive more traffic to its website. By encouraging more interactions with its website content, Pegasus could create more opportunities for conversions for managed services.

Attaining Pegasus’ brand awareness goals required an integrated marketing approach that would improve the ranking and performance of search terms related to MSP in the Dallas Fort Worth area. 

[ The Solution ]

Pegasus partnered with TSL to reinvent its brand and raise its profile as an MSP in Dallas Fort Worth. TSL took an approach that combined optimizing web content and conversion opportunities with an SEO strategy and paid Google ads. TSL focused the SEO strategy for Pegasus on improving the ranking and performance of search terms related to MSP in the Dallas Fort Worth area. 

TSL combined a variety of techniques to help the Pegasus website rank better in search engines and, over time, outrank its competitors, including: ​

  • ​Keyword & topic competitive research​ 
  • Domain authority/rating improvements ​ 
  • Organic optimization for SEO/local SEO
TSL improved the user experience of the Managed IT Services page and developed keyword-optimized web content around those services to drive organic traffic and increase ranking and impressions. 
  • The new web content included pages for: 
  • Network Monitoring and Management 
  • Disaster Recovery 
  • Virtual CIO 
  • Cloud Solutions 
  • Microsoft 365 Migrations 
  • Business Continuity and Data Backup  
TSL created Google ads promoting Pegasus Managed IT services to drive paid traffic and local search to the Pegasus site.

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TSL played a key role in the platform migration and integration efforts, as well as provided technical support and onboarding as needed.

[ The Results ]

With TSL’s help, Pegasus was able to track engagements with its website to measure increases in brand awareness. In 2022, Pegasus received 574k Google Ad impressions.

During the year, the traffic value of the Pegasus website increased by more than 250%. Adding to and enriching web content in targeted areas helped Pegasus increase its website health score from 78 at the start of the year to a 95 total score by August. 

574k

GOOGLE AD IMPRESSIONS IN 2022


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95

WEBSITE HEALTH SCORE

 

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+250%

INCREASE IN TRAFFIC VALUE


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IN JUST TWO YEARS, PEGASUS SAW THE VALUE OF MAKING SOUND MARKETING INVESTMENTS. 

[ The Impact ]

Now that the teams are on the same page, the sales and marketing departments at Pegasus can now evaluate together what makes sense for digital lead gen efforts. With TSL’s guidance, the company will continue investing in Google Ads. Pegasus will also test various hub elements of the website and optimize accordingly as part of its digital marketing growth roadmap.

Google Ads

Pegasus now sees the return on being creative and strategic with digital efforts, particularly in terms of automation and innovation. Over time, and with the help of TSL, the company plans to coordinate internally to reach its goals of building more relationships online — which will ultimately grow sales pipeline.

“TSL helped Pegasus to consolidate our platforms, streamline our digital efficiency, and connect the dots for true automation and easy reporting. They bring a team-first mentality to every interaction, along with a constant flow of new ideas and strategies to help Pegasus achieve our business goals.”

 

– Shannon Whitehead, Director of Marketing, Pegasus Technology Solutions  

[ About Pegasus Technology Solutions ]

Pegasus Logo

Pegasus Technology Solutions is an award-winning Managed Service Provider (MSP) that delivers enterprise-level security, infrastructure, and professional services to companies of every size. With Fortune 500 IT knowledge and a number of prestigious certifications and designations under its belt, clients turn to Pegasus for professional expertise with a human touch.

[ About TSL ]

tsl-logo-minSince our founding 20 years ago as Technology Sales Leads, we have provided sales and marketing services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.

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