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How a B2B IT MSP Launched Their New Website 50% Faster on HubSpot

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The Challenge

DVD Networks, a managed service provider focused on network and communications in Richmond, VA, has been a HubSpot customer partnering with TSL Marketing since 2021. As a long-time HubSpot customer, DVD uses CMS Hub Professional, Marketing Hub Professional, Sales Hub Professional, and Service Hub Starter.  DVD’s website was already built using HubSpot CMS, but needed a modern refresh to improve performance, user experience, consistency, and scalability, as well as a tool that enabled them to more easily make ongoing content updates. 

The Results

With improved UX, streamlined navigation, and a polished visual design, the new site positioned the MSP as a more credible, growth-ready player in the B2B tech space.

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DVD achieved a full site rebuild in HubSpot
  • 50 Web pages migrated and optimized 
  • Custom branding & theme configuration 
  • Integration of lead capture & conversion-focused enhancements
Benefits of Using a Premium HubSpot Theme
  • 10 Weeks to complete
  • 50% Faster than custom-built HubSpot projects
  • 50 Total business days for completion 
Highlights & Business Value
  • Fast time-to-market
  • Cost-effective approach
  • Scalability & flexibility
  • SEO & lead generation readiness 

The Solution

TSL rebuilt the DVD Networks site using Sprocket Rocket, a premium, licensed HubSpot theme, and CMS Hub Professional, ensuring a streamlined and cost-effective process. Using Sprocket Rocket, TSL migrated 50 pages on the DVD website and optimized them for performance and SEO while keeping the existing content intact. To increase the potential for engagement, TSL integrated lead capture and conversion-focused enhancements into the site. 

The refresh enabled DVD to create a modern look and feel for their website that better aligned with their brand.  

The Impact

The Impact

By working with TSL, DVD Networks was able to complete a full website rebuild that supports ongoing growth and digital marketing efforts. The entire site has been optimized for traffic growth and conversion, supporting ongoing multi-year SEO and web content efforts.

The website refresh was accomplished in 10 weeks compared to the traditional 3 to 5-month timeline for a custom, ground-up build. TSL’s website experts were able to utilize a premium HubSpot theme to ensure that DVD received a high-quality website rebuild with premium functionality at a lower price point.

HubSpot Content Hub makes the website structure easy for DVD to update. The new website has a modern look and feel that reflects the DVD Networks brand. SVG_platinum-horizontal-color

An ongoing web optimization and SEO engagement with TSL enables DVD to benefit from working with a digital marketing agency that is also a HubSpot Platinum Solutions Partner for continuous improvement efforts. These include new page development, design of custom modules, SEO, and creation of new website content. 

 

Our entire team is thrilled with our new HubSpot website! The redesign using the Sprocket Rocket theme has completely transformed our online presence. We were looking for a site that better reflected our premium pricing and demonstrated our expertise, and this new site delivers. It's modern, cohesive, and provides a consistent experience that we love. Plus, the Sprocket Rocket theme has made it incredibly easy to manage and update the site – creating new pages and content is a breeze!"​  

Megan Mittendorff, Marketing Manager, DVD Networks​

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About DVD Networks 

DVD Networks is more than just a leading IT Managed Technology Service Provider. With years of expertise and an unwavering commitment to ensuring customer satisfaction, they specialize in catering to the distinct needs of the Senior Living, Healthcare, and General Business sectors in Virginia.

About TSL  

Since our founding in 1999 as Technology Sales Leads, we have provided sales and marketing agency growth services for the information technology industry. From list building and acquisition to inbound and outbound lead generation, the world's top technology companies trust TSL to help plan, develop, and manage their sales and marketing efforts.As a HubSpot Platinum Solutions Partner, TSL provides a full range of HubSpot Services. 

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